A great marketing video starts with a great video script, no matter what you’re making. It doesn’t matter what video enhancers you use. Your creative team can only do so much to enhance your vision, so it’s important to give them a strong foundation.
There’s a great deal of responsibility at this stage of the video production process. If you haven’t written a video script before, don’t despair. We’ve created plenty of videos, so we know what will make the process easier for you.
We’ve broken the video script process down into simple steps. Each builds on the next, so you set yourself up for success from the very beginning.
Step 1: Outline Your Goals
Don’t dive straight into writing, and don’t start with your outline either. Before you do either of those things, you need to know exactly what your goals are.
To start, look through these goals or come up with your own.
- Is it to drive traffic to your website?
- Explain a product or service?
- Raise your companies brand image?
- Generate leads/inquiries?
- Directly create sales?
- Spark conversation?
- Lower customer service calls?
- Change the viewers’ understanding or action?
- Improve safety?
- Is it for internal or external use?
- Or another goal entirely?
From there, you can compile a bulleted list of what you plan to cover. Once you have these you can start to flesh out your narrative outline.
Step 2: Write a brief
When about to start writing a corporate video script, it is best practice to write out a video brief. Scribbling out keywords on a page of A4 to think through the basic structure and key points can be a huge time saver. If working on the corporate video script as a team, this is the perfect stage to decide on the main goals of the project.
For the brief, answer the following questions, to form the basis of your video script:
• What is the purpose of your corporate business video?
• How long would you like your video to be?
• Who is your target audience?
• What is your product/service/solution/message?
• What fundamental problem is your product/service tackling?
• What value will the corporate video bring to your audience?
• What makes yours different from others?
• And lastly, what action do you want your audience to take at the end?
Step 3: Pick a structure
Once you’ve picked your goals and written a brief, it’s time to start constructing your video script. We recommend starting with an outline before diving into the full script. This way, you can break your video into subtopics and determine how it will progress.
If you would like to learn more about script structure.
Step 4: Write the script
Once you have chosen your script structure it’s time to write the script. Remember to refer back to your chosen structure, your brief, and your goals. Because of your planning, the script will now be extremely easy to write. All you have to do is answer the questions in your chosen structure order.
You will know that you have a successful script when these three things are lined up.