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Social media video campaigns have the potential to transform a business, providing rapid results that can send your brand awareness stratospheric. With video, brands can reach never before seen audiences and build trust quickly.
However, only the most engaging content cuts through the wealth of content online. It’s therefore essential to consider how to make your content relatable to your audience, creating an emotional connection which offers a clear value exchange. One way to do so is by turning owned channels into entertainment platforms through highly relatable, shareable video content. This will not only earn you attention, but help convert eyeballs into action.
WHY IS VIDEO CONTENT SO IMPORTANT FOR SOCIAL MEDIA MARKETING?
The importance of video content is rising rapidly and it’s particularly prevalent in social media marketing. Video content is now integral to marketing strategies aimed at younger generations, and when it’s targeted correctly, it can achieve incredible results.
Here are just a few reasons why video content is currently topping the charts as the main focus for social media marketers, as well as presenting a huge opportunity.
- It helps brands reach new audiences
- It offers the opportunity to tell a story
- Its ROI is hard to beat
- It’s uniquely effective in building trust
- It provides powerful data and actionable insights